Campaign closed • 2020 industry initiative
Games for Carers
A UK games-industry thank you to NHS staff during the COVID lockdowns, coordinated with Ukie and powered by Keymailer. It donated tens of thousands of free game codes for NHS staff. The campaign has now concluded
About the campaign
Launched in April 2020, the initiative offered free games to eligible NHS workers through an NHS-email verified portal, built and operated by Keymailer with coordination from Ukie
Goals
- Thank NHS staff with entertainment and downtime
- Ensure fair access with simple claim flow for NHS email verification to minimise misuse
- Unite the UK games industry behind a positive cause
Results
The campaign reached NHS workers across the UK and saw rapid take up on day one. Publishers and developers contributed a broad catalog across PC and console. Media coverage helped spread the word to eligible staff, and email verification kept access fair
80,000+
game codes made available to NHS staff
Contributors
and more
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